The Polka Long Tail And The Pittsburgh Steelers

It looks like the Steelers are going to the Super Bowl again but that's not why I'm writing this.

Back in October 2004 Chris Anderson, editor in chief of Wired Magazine, published an article and referred to something he called The Long Tail. In 2006, Chris expanded on his article and published the book The Long Tail: Why the Future of Business Is Selling Less of More. In both the article and the book Chris explains how the Internet enables businesses to sell a large selection of goods in small quantities to a large population of customers at minimum cost.

Selling online extends the life of digital content almost infinitely. This makes sense - think about your favorite song or television show when you were a kid. The next time you're at your local WalMart look around - think you'll find that song or every (or even any) episode of you favorite show? Probably not. Chances are you'll find it and will always be able to purchase it somewhere (iTunes, Amazon, etc) on the web - that's the Long Tail.

So back to my title..... what do the Pittsburgh Steelers and Polka music have to do with Chris Anderson and the Long Tail?

In the 1970's my in-laws, polka musicians Happy Louie and Julcia, recorded a song titled The Pittsburgh Steelers Polka. It pretty much sat on the shelf for the past 30 years or so - they'd sell a few albums here and there with the song on it. A little over a year ago Louie and Julcia began putting their songs up on iTunes and more recently Amazon.

Fast forward to today - the Steelers song has gone viral. A search of the Pittsburgh Steelers on iTunes brings The Pittsburgh Steelers Polka up as number one on the songs list. Another search of the "World Genre" Top Ten in iTunes brings The Pittsburgh Steelers Polka up as number 6.

You can listen to a portion of the song on YouTube here.


If you want the whole song you can get it on iTunes here or on Amazon here.

Go Steelers!

What You Can and Cannot Do with an iPhone on an Airplane

Traveling to Nashville on Sunday I had a chance to experiment with what the iPhone can and cannot do in airplane mode. Here’s my list in iPhone Dock (main screen) order:

SMS: I can read prior messages but cannot reply while in airplane mode. I tried queuing up a message thinking I could send the next time I got a connection. After entering my message and hitting send while still in airplane mode I got “Error Sending Message” which kicked me back to the message reply screen.

Calendar: I am not using the iPhone Dock calendar but it appears to work. Mike Q is using Gsync to two-way sync his Google calendar with iCal on his MacBook. This then syncs with the iPhone calendar. I had tried GSync before and had some issues with it and ended up using Calgoo. I believe I can do something similar with Calgoo and will work on this week when I get a few minutes. I'll also take another look at Gsync.

Photos: I can view all of my photos stored locally on the iPhone.

YouTube: Does not work and produces message “You must disable airplane mode to access data” and displays a Cancel and Disable button.

Stocks: Same response as YouTube.

Maps: Same response as YouTube. I did have a map of Nashville that was still displayed from my last connection. I could pinch zoom the map.

Weather: Same response as YouTube. I could flick through all of my city listings. They displayed the weather from the last time I had a live connection and got an update.

Clock, Calculator and Notes: All work fine.

iTunes: Does not work and requires a WiFi connection. iTunes also does not work with just an EDGE (cellular network) connection.

Phone: I can access all of my contacts, add, make changes, etc. I could also listen to voice mail.

Email: I could read messages that were stored on the iPhone the last time I had a connection. I could also reply to any messages – they went into the outbox and were sent the next time I got a connection.

Safari: If I did not power the iPhone off the web browser allowed me to view sites I had looked at and left open the last time I had a connection. The sites did go away when I powered the device off and on.

Overall Impressions
Email works great and I love the ability to listen to voice mail without having a connection. Not being able to access my favorite Mockdock applications, including Engadget, Digg, Chess, Bejeweled and especially Google Reader (that I use to read RSS feeds I subscribe to) is disappointing. I’ve got to do some research on Google Gears and determine whether I can get the feeds offline. I’m looking forward, with the release of the iPhone SDK, to applications that run off the main Dock. And… yes – I realize I could have just put the iPhone in airplane mode to run these tests – I did not have to get on an airplane!

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Read Show Notes and listen to Mike Q and my latest Podcast titled Apple, Microsoft and Google Updates linked here.
Listen directly in your web browser by clicking here.
Podcasts also free on iTunes.
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Radiohead: Open Source Music

Depending on your musical taste, you may or may not have listened to the band Radiohead. In their Wikipedia entry, the band is referred to as "the "English version of Nirvana". Both bands make/made songs with quiet and beautiful moments and also loud guitar distortion."

A few weeks ago Radiohead released their latest album titled "In Rainbows", selling it as a download without digital-rights management (translated - no copy protection). The band is asking for fans to establish the value of the music on the album and determine how much they want to pay for the music, if anything at all. It's available free.

Radiohead has joined a list of artists moving away from traditional distribution methods. According to the New York Times:

"....a short but growing list of recording stars that includes Prince, Madonna, Nine Inch Nails and .... Radiohead have indicated their willingness to depart from the conventions of music sales and the control of the four multinational corporations that dominate the industry."

Here's more from the New York Times piece:

"Early reaction suggested that listeners would pay, but less than they would for a CD in stores. The blog Idolator.com carried a poll in which the plurality of voters — almost 40 percent — said they would pay from $2.05 to $10.12."

and a bit more:

"Whether Radiohead’s move will lead to a shift for the industry is far from clear. In taking over more of its own sales, the band risks losing what connection it has with the mass market and turning into a niche operation. Indeed, not all artists choose to depart the major-label structure when the opportunity arises — Bruce Springsteen, for one, decided to renew his relationship with Sony Music’s Columbia label when his contract was near expiration."

The band currently is not contracted with a recording company and has not sold content on iTunes. According the the Times - early next year they say the will release a CD, two record vinyl (!) set and photo book that will sell for approximately 40 pounds (about $82).

Watch the Radiohead website and legally download the music here.