The Polka Long Tail And The Pittsburgh Steelers

It looks like the Steelers are going to the Super Bowl again but that's not why I'm writing this.

Back in October 2004 Chris Anderson, editor in chief of Wired Magazine, published an article and referred to something he called The Long Tail. In 2006, Chris expanded on his article and published the book The Long Tail: Why the Future of Business Is Selling Less of More. In both the article and the book Chris explains how the Internet enables businesses to sell a large selection of goods in small quantities to a large population of customers at minimum cost.

Selling online extends the life of digital content almost infinitely. This makes sense - think about your favorite song or television show when you were a kid. The next time you're at your local WalMart look around - think you'll find that song or every (or even any) episode of you favorite show? Probably not. Chances are you'll find it and will always be able to purchase it somewhere (iTunes, Amazon, etc) on the web - that's the Long Tail.

So back to my title..... what do the Pittsburgh Steelers and Polka music have to do with Chris Anderson and the Long Tail?

In the 1970's my in-laws, polka musicians Happy Louie and Julcia, recorded a song titled The Pittsburgh Steelers Polka. It pretty much sat on the shelf for the past 30 years or so - they'd sell a few albums here and there with the song on it. A little over a year ago Louie and Julcia began putting their songs up on iTunes and more recently Amazon.

Fast forward to today - the Steelers song has gone viral. A search of the Pittsburgh Steelers on iTunes brings The Pittsburgh Steelers Polka up as number one on the songs list. Another search of the "World Genre" Top Ten in iTunes brings The Pittsburgh Steelers Polka up as number 6.

You can listen to a portion of the song on YouTube here.


If you want the whole song you can get it on iTunes here or on Amazon here.

Go Steelers!

New England the Day After

Since maybe week 6 of the NFL season (right around when the Red Sox won the World Series) we've experienced a blur of analysis, hype and confidence regarding the New England Patriots. The past two weeks especially were non-stop leading up to the Super Bowl. Plans were being made for a Duck Boat Victory Parade in Boston on Tuesday with concern about the streets being clogged and people not being able to get to the polls to vote on Super Tuesday. The Boston Globe was pre-selling a book titled 19-0: The Historic Championship Season of New England's Unbeatable Patriots. Radio talk stations, newspapers, TV sports commentary, web discussion forums - all were non-stop about how dominant the Patriots would be in the game......

The aftermath..... I think there are a few lessons here for my kids and myself:

Overconfidence - Whether the Patriots players were guilty of it or not - many writers, broadcasters and fans were. Not good. If you start to believe hype it's eventually going to get you.

Preparation - The Giants were better prepared and played a better game.

Ignoring the Hype - Not listening to the majority - Giants once again.

Not Quiting and Believing in Yourself - of course the Giants!

And, with regards to the Patriots team - losing with dignity and respect for themselves and the other team. From what I have seen there have been no temper tantrums by the players or coaches and only praise for the Giants and the way they played the game.

I listened to a great interview with Patriots owner Robert Kraft, last week on WEEI radio. One particular quote sticks in my head and I'll likely remember it and be using it for a long time "With every crisis comes opportunity if it is managed right".

Is losing a football game a crisis in today's world? It's certainly not for me or the people I'm in contact with every day. It probably is for Robert Kraft and the Patriots organization though. Are the best lessons still to come in New England? Time will tell.

I'll get back to writing about technology tomorrow.

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