The April 7 issue of Business Week has an interesting piece in the BTW section titled Science? What's Science? The piece discusses a recent poll of 1,304 U.S. adults by Harris Interactive.
Here's some detail as reported by Business Week:
19% named an athlete
0% picked a scientist
When asked to name a living scientist only 11% could with the most mentions going to Stephen Hawking. Business Week believes - because a Hawking character recently appeared on an episode of The Simpsons - it may have helped.
3 of 4 adults admitted they do not have a good understanding of science but they would like their kids to do better.
8 of 10 adults believe science is not receiving the attention it deserves in school.