New Pew Internet Study: Home Broadband 2010

On August 11, as part of the Pew Internet and American Life Project, the Pew Research Center published a new study titled Home Broadband 2010. According to the report, findings are based on data from telephone interviews conducted by Princeton Survey Research Associates International between April 29 and May 30, 2010, among a sample of 2,252 adults ages 18 and older, including 744 reached on a cell phone. Interviews were conducted in English.

Here’s some report highlights:

• Two-thirds of American adults (66%) now have a broadband internet connection at home, a figure that is little changed from the 63% with a high-speed home connection at a similar point in 2009.
• Most demographic groups experienced flat-to-modest broadband adoption growth over the last year. The notable exception to this trend came among African-Americans, who experienced 22% year-over-year broadband adoption growth.
• In 2009 65% of whites and 46% of African-Americans were broadband users (a 19-point gap)
• In 2010 67% of whites and 56% of African-Americans are broadband users (an 11-point gap)
• By a 53%-41% margin, Americans say they do not believe that the spread of affordable broadband should be a major government priority.
• Non-internet users are less likely than current users to say the government should place a high priority on the spread of high-speed connections.
• A fifth of American adults (21%) do not use the internet. Many non-users think online content is not relevant to their lives and they are not confident they could use computers and navigate the web on their own.

This Pew report is concise, packed with good information and easy to read. You can download a PDF version here.

Pew Study: Home Broadband Adoption 2009

I've been watching the Pew Research Center’s Internet & American Life Project reports for a while now and their latest report has some interesting information. According to Pew, for the period between December 2007 and December 2008 high-speed adoption was stagnant between 54% and 57% in the United States. This past year we've seen a jump - home broadband adoption stood at 63% of adult Americans as of April 2009, up from 55% in May, 2008.

Here's more from the report:

The Pew Internet Project’s April 2009 survey interviewed 2,253 Americans, with 561 interviewed on their cell phones.

The greatest growth in broadband adoption in the past year has taken place among population subgroups which have below average usage rates. Among them:

Senior citizens: Broadband usage among adults ages 65 or older grew from 19% in May, 2008 to 30% in April, 2009.

Low-income Americans: Two groups of low-income Americans saw strong broadband growth from 2008 to 2009:

- Respondents living in households whose annual household income is $20,000 or less, saw broadband adoption grow from 25% in 2008 to 35% in 2009.

- Respondents living in households whose annual incomes are between $20,000 and $30,000 annually experienced a growth in broadband penetration from 42% to 53%.

Overall, respondents reporting that they live in homes with annual household incomes below $30,000 experienced a 34% growth in home broadband adoption from 2008 to 2009.

High-school graduates: Among adults whose highest level of educational attainment is a high school degree, broadband adoption grew from 40% in 2008 to 52% in 2009.

Older baby boomers: Among adults ages 50-64, broadband usage increased from 50% in 2008 to 61% in 2009.

Rural Americans: Adults living in rural America had home high-speed usage grow from 38% in 2008 to 46% in 2009.

Population subgroups that have above average usage rates saw more modest increases during this time period.

Upper income Americans: Adults who reported annual household incomes over $75,000 had broadband adoption rate change from 84% in 2008 to 85% in 2009.

College graduates: Adults with a college degree (or more) saw their home high-speed usage grow from 79% in 2008 to 83% in 2009.

Notably, African Americans experienced their second consecutive year of broadband adoption growth that was below average.

- In 2009, 46% of African Americans had broadband at home.
- This compares with 43% in 2008.

- In 2007, 40% of African Americans had broadband at home.

Last year, the average monthly bill for broadband internet service at home was $34.50, a figure that stands at $39.00 in April 2009.

Download the full Pew report PDF file here.