They operate on a basic principal - bugs (mosquitos, etc) are attracted to light in the ultraviolet and visible blue/green wavelengths. Once the bugs get inside they get electrocuted by making contact with high voltage wires surrounding the light source. Most of us have probably questioned the effectiveness, wondering if more bugs are being attracted than zapped.

By mixing the right wavelengths, light can be made to still look white to humans while minimizing those attracting blue/green wavelengths, Longcore's group found that by doing this, approximately 20 percent fewer insects were attracted. Pretty cool stuff.
Longcore's group is doing additional testing and Longore is hoping they can further target specific wavelengths to repel even more of those pesky (and sometimes disease carrying) bugs away.
Interesting bulb! I wish a similar one is made to ward off disease-carrying mosquitoes in tropical countries.
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