.... analysts were quick to point out that the cooperative agreement doesn't exclude the two companies from competing against each other down the road.
"It's an absolute no-brainer" for Google to increase its presence in the wireless sector by working with as many operators as possible and helping them customize services," said Andy Buss, principle analyst with Canalys.com. "But Google is looking to become an operator in its own right."
"It would be good for Google to control its own platform," he said. "They need to make some risk-sharing investments in the underlying networks to have a say in how they're architectured and developed."
In a separate but related topic Google is also in the market for some spectrum of it's own. The Federal Communications Commission (FCC) will be auctioning off the valuable 700MHz range frequency spectrum next year. There is a lot of political positioning happening now and I'll write about it in a future blog so there is not confusion.
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Listen to Mike Q and my latest podcast "Skype, More Skype, Goodbye Copper and Casual Gaming" linked here.
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